Diversity Inc. is an extensive website that covers any and all things related to diversity in the media. The main page for Diversity Inc. features a "ticker" of sorts highlighting Internet articles related to diversity and providing easy access to the articles. In addition with the ticker element the website has a featured video on diversity issues with two columns of articles related to diversity below. Other features of the website include a numbered list of 50 companies registered with Diversity Inc., frequently asked questions, a job application link, and other various links to management sights. The website also highlights some “hot leads” concerning diversity with catchy headlines and phrases including: Baloney Meter: The World According to Vanity Fair: Thin. White. Female”, “CBS Super Bowl Flap Shows Media Out of Touch, Says White Guy” and “Why the ‘B’ in ‘Black’ is Capitalized at DiversityInc.”
This is an important tool for everyone in the mass media field because anyone in any career field, not just journalism, can use it. While the main focus is diversity in mass media, the careers page provides opportunities to search for employers and careers with a high rate of employment among different races. It also gives opportunities for those of a non-diverse background to help raise their multicultural awareness and give more respect to diversity and other cultures. One of these opportunities is a sidebar with phrases not to use in conversations with people from different cultural groups. For example, “Things not to say to Latino executives, Things not to say to Black coworkers.”
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